VMO2 Priority
A reason to join, and a reason to never leave
App Design
Design Direction
Client Relations
Priority is the rewards platform linked to Virgin Media O2 (VMO2). It provides customers of O2 and Virgin Media Broadband with rewards to maintain customer loyalty.
VMO2 Priority
A reason to join, and a reason to never leave
App Design
Design Direction
Client Relations
Priority is the rewards platform linked to Virgin Media O2 (VMO2). It provides customers of O2 and Virgin Media Broadband with rewards to maintain customer loyalty.
VMO2 Priority
A reason to join, and a reason to never leave
App Design
Design Direction
Client Relations
Priority is the rewards platform linked to Virgin Media O2 (VMO2). It provides customers of O2 and Virgin Media Broadband with rewards to maintain customer loyalty.
VMO2 Priority
A reason to join, and a reason to never leave
App Design
Design Direction
Client Relations
Priority is the rewards platform linked to Virgin Media O2 (VMO2). It provides customers of O2 and Virgin Media Broadband with rewards to maintain customer loyalty.
The Priority app
The Priority app
The Priority app
The Priority app
Background
Priority’s goal is to make every customer feel like a star. By being part of the Priority club, customers get exclusive access to rewards, perks and experiences that they can’t get anywhere else, making them feel even more special for being with Virgin Media O2.
Background
Priority’s goal is to make every customer feel like a star. By being part of the Priority club, customers get exclusive access to rewards, perks and experiences that they can’t get anywhere else, making them feel even more special for being with Virgin Media O2.
Background
Priority’s goal is to make every customer feel like a star. By being part of the Priority club, customers get exclusive access to rewards, perks and experiences that they can’t get anywhere else, making them feel even more special for being with Virgin Media O2.
Prize draws
Prize draws
Prize draws
Prize draws
The challenge
As the experience design partner for Priority, the team’s role was to uncover new opportunities, define new strategies, maintain a design system and iterate the product to ensure its place ahead of the competition. We worked closely with the VMO2 product team to improve ways of working and define the ongoing roadmap to deliver work that had a positive impact on user numbers and satisfaction.
The challenge
As the experience design partner for Priority, the team’s role was to uncover new opportunities, define new strategies, maintain a design system and iterate the product to ensure its place ahead of the competition. We worked closely with the VMO2 product team to improve ways of working and define the ongoing roadmap to deliver work that had a positive impact on user numbers and satisfaction.
The challenge
As the experience design partner for Priority, the team’s role was to uncover new opportunities, define new strategies, maintain a design system and iterate the product to ensure its place ahead of the competition. We worked closely with the VMO2 product team to improve ways of working and define the ongoing roadmap to deliver work that had a positive impact on user numbers and satisfaction.
Priority in numbers
Priority in numbers
Priority in numbers
Priority in numbers
An embedded team
During the engagement we worked as an embedded team, 100% resourced to the VMO2 account. We became an integral part of the product team, working closely with the Product Managers, developers and the wider VMO2 design team. We had daily meetings and weekly on-site days to align on the work in progress, delivery and to help define the future roadmap.
An embedded team
During the engagement we worked as an embedded team, 100% resourced to the VMO2 account. We became an integral part of the product team, working closely with the Product Managers, developers and the wider VMO2 design team. We had daily meetings and weekly on-site days to align on the work in progress, delivery and to help define the future roadmap.
An embedded team
During the engagement we worked as an embedded team, 100% resourced to the VMO2 account. We became an integral part of the product team, working closely with the Product Managers, developers and the wider VMO2 design team. We had daily meetings and weekly on-site days to align on the work in progress, delivery and to help define the future roadmap.
The music banner allows customers to experience an artist’s music before purchasing tickets
The music banner allows customers to experience an artist’s music before purchasing tickets
The music banner allows customers to experience an artist’s music before purchasing tickets
The music banner allows customers to experience an artist’s music before purchasing tickets
The work
During my time on the project we maintained and improved the Priority Design System in collaboration with VMO2 design teams, worked on a number of BAU projects to iteratively improve the app, and on key initiatives such as improving search and preference capture, and delivering a full taxonomy redesign.
The work
During my time on the project we maintained and improved the Priority Design System in collaboration with VMO2 design teams, worked on a number of BAU projects to iteratively improve the app, and on key initiatives such as improving search and preference capture, and delivering a full taxonomy redesign.
The work
During my time on the project we maintained and improved the Priority Design System in collaboration with VMO2 design teams, worked on a number of BAU projects to iteratively improve the app, and on key initiatives such as improving search and preference capture, and delivering a full taxonomy redesign.
Preference capture
Preference capture
Preference capture
Preference capture
The filter mechanic allows customers to search for rewards relevant to them
The filter mechanic allows customers to search for rewards relevant to them
The filter mechanic allows customers to search for rewards relevant to them
The filter mechanic allows customers to search for rewards relevant to them
The work
We also updated the Priority website and worked with the client team on a new app strategy to help define the future direction of Priority within the full ecosystem of VMO2 apps.
The work
We also updated the Priority website and worked with the client team on a new app strategy to help define the future direction of Priority within the full ecosystem of VMO2 apps.
The work
We also updated the Priority website and worked with the client team on a new app strategy to help define the future direction of Priority within the full ecosystem of VMO2 apps.
The Priority landing page
The Priority landing page
The Priority landing page
The Priority landing page
The For you section gives Priority more opportunity to provide relevant content
The For you section gives Priority more opportunity to provide relevant content
The For you section gives Priority more opportunity to provide relevant content
The For you section gives Priority more opportunity to provide relevant content
My role
I was the Lead Designer on Priority, working in an embedded team of UX and UI designers. My role included working closely with the client product owners to help shape and deliver the roadmap whilst suggesting ways in which to improve the app in future.
My role
I was the Lead Designer on Priority, working in an embedded team of UX and UI designers. My role included working closely with the client product owners to help shape and deliver the roadmap whilst suggesting ways in which to improve the app in future.
My role
I was the Lead Designer on Priority, working in an embedded team of UX and UI designers. My role included working closely with the client product owners to help shape and deliver the roadmap whilst suggesting ways in which to improve the app in future.
Key achievements
Built trusted relationships with VMO2 teams
Delivered designs that improved usage and engagement
Maintained roadmap and delivery against business KPIs
Key achievements
Built trusted relationships with VMO2 teams
Delivered designs that improved usage and engagement
Maintained roadmap and delivery against business KPIs
Key achievements
Built trusted relationships with VMO2 teams
Delivered designs that improved usage and engagement
Maintained roadmap and delivery against business KPIs
Key achievements
Built trusted relationships with VMO2 teams
Delivered designs that improved usage and engagement
Maintained roadmap and delivery against business KPIs
Colleagues
ui design
Sara Khorsandi
Tamsin Ellis Jones
ux design
Jason Ahn
Gareth Jones
Let's work together
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Let's work together
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Let's work together
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