Else
Supporting change agents
Creative Direction
Interaction Design
Stakeholder management
Established in 2010, Else is an independent experience design, strategy and innovation consultancy who are proud to help businesses through significant — and often disruptive — moments of change.
Else
Supporting change agents
Creative Direction
Interaction Design
Stakeholder management
Established in 2010, Else is an independent experience design, strategy and innovation consultancy who are proud to help businesses through significant — and often disruptive — moments of change.
Else
Supporting change agents
Creative Direction
Interaction Design
Stakeholder management
Established in 2010, Else is an independent experience design, strategy and innovation consultancy who are proud to help businesses through significant — and often disruptive — moments of change.
Else
Supporting change agents
Creative Direction
Interaction Design
Stakeholder management
Established in 2010, Else is an independent experience design, strategy and innovation consultancy who are proud to help businesses through significant — and often disruptive — moments of change.

Version 1 of the new site

Version 1 of the new site

Version 1 of the new site

Version 1 of the new site
Background
Else partners with change agents, those who want to create disruption and leave a positive legacy in their organisation. The mission at Else is to become the UK’s most effective design consultancy by making a difference: to their work, clients, colleagues and selves.
Background
Else partners with change agents, those who want to create disruption and leave a positive legacy in their organisation. The mission at Else is to become the UK’s most effective design consultancy by making a difference: to their work, clients, colleagues and selves.
Background
Else partners with change agents, those who want to create disruption and leave a positive legacy in their organisation. The mission at Else is to become the UK’s most effective design consultancy by making a difference: to their work, clients, colleagues and selves.
Asset exploration
Asset exploration
Asset exploration
Asset exploration
The challenge
In 2024 we began a project to redesign the company website in order to outline the new proposition to prospective clients, helping in the drive for new business. The proposition aims to communicate with change agents, those with a mandate to enact change within their company, and to help them move beyond uncertainty to the creation of breakthrough experiences.
The challenge
In 2024 we began a project to redesign the company website in order to outline the new proposition to prospective clients, helping in the drive for new business. The proposition aims to communicate with change agents, those with a mandate to enact change within their company, and to help them move beyond uncertainty to the creation of breakthrough experiences.
The challenge
In 2024 we began a project to redesign the company website in order to outline the new proposition to prospective clients, helping in the drive for new business. The proposition aims to communicate with change agents, those with a mandate to enact change within their company, and to help them move beyond uncertainty to the creation of breakthrough experiences.

Design iterations

Design iterations

Design iterations

Design iterations
The work
Else now has a website with a clear message that also demonstrates the vibrant work culture within the company. There are new sections that outline the company’s services and the work that has been completed for a wide range of clients. There is also an insights section that aims to make sense of emerging technologies, and an R&D area that demonstrates how Else explores new trends, technologies, and practices with the intention of creating thought-provoking concepts and future business ideas.
The work
Else now has a website with a clear message that also demonstrates the vibrant work culture within the company. There are new sections that outline the company’s services and the work that has been completed for a wide range of clients. There is also an insights section that aims to make sense of emerging technologies, and an R&D area that demonstrates how Else explores new trends, technologies, and practices with the intention of creating thought-provoking concepts and future business ideas.
The work
Else now has a website with a clear message that also demonstrates the vibrant work culture within the company. There are new sections that outline the company’s services and the work that has been completed for a wide range of clients. There is also an insights section that aims to make sense of emerging technologies, and an R&D area that demonstrates how Else explores new trends, technologies, and practices with the intention of creating thought-provoking concepts and future business ideas.

Final site designs

Final site designs

Final site designs

Final site designs
My role
As Lead Designer on the project I worked with internal stakeholders, copywriters and external developers to deliver a website that showcased the agency’s core offering. I produced lo-fi sketches, UI designs, animation prototypes and oversaw a photo shoot that produced new assets reflecting company culture.
My role
As Lead Designer on the project I worked with internal stakeholders, copywriters and external developers to deliver a website that showcased the agency’s core offering. I produced lo-fi sketches, UI designs, animation prototypes and oversaw a photo shoot that produced new assets reflecting company culture.
My role
As Lead Designer on the project I worked with internal stakeholders, copywriters and external developers to deliver a website that showcased the agency’s core offering. I produced lo-fi sketches, UI designs, animation prototypes and oversaw a photo shoot that produced new assets reflecting company culture.

Photoshoot assets

Photoshoot assets

Photoshoot assets

Photoshoot assets
Key achievements
Worked with stakeholders to outline the offering
Delivered a new design direction for the updated site
Helped to direct a photoshoot that delivered new assets
Key achievements
Worked with stakeholders to outline the offering
Delivered a new design direction for the updated site
Helped to direct a photoshoot that delivered new assets
Key achievements
Worked with stakeholders to outline the offering
Delivered a new design direction for the updated site
Helped to direct a photoshoot that delivered new assets
Key achievements
Worked with stakeholders to outline the offering
Delivered a new design direction for the updated site
Helped to direct a photoshoot that delivered new assets
Colleagues
Photography
Hayley Smeulders
Content
Oliver Veysey
Let's work together
Copy email
Copied!
Let's work together
Copy email
Copied!
Let's work together
Copy email
Copied!