Else

Supporting change agents

Creative Direction

Interaction Design

Stakeholder management

Established in 2010, Else is an independent experience design, strategy and innovation consultancy who are proud to help businesses through significant — and often disruptive — moments of change.

Else

Supporting change agents

Creative Direction

Interaction Design

Stakeholder management

Established in 2010, Else is an independent experience design, strategy and innovation consultancy who are proud to help businesses through significant — and often disruptive — moments of change.

Else

Supporting change agents

Creative Direction

Interaction Design

Stakeholder management

Established in 2010, Else is an independent experience design, strategy and innovation consultancy who are proud to help businesses through significant — and often disruptive — moments of change.

Else

Supporting change agents

Creative Direction

Interaction Design

Stakeholder management

Established in 2010, Else is an independent experience design, strategy and innovation consultancy who are proud to help businesses through significant — and often disruptive — moments of change.

Version 1 of the new site

Version 1 of the new site

Version 1 of the new site

Version 1 of the new site

Background

Else partners with change agents, those who want to create disruption and leave a positive legacy in their organisation. The mission at Else is to become the UK’s most effective design consultancy by making a difference: to their work, clients, colleagues and selves.

Background

Else partners with change agents, those who want to create disruption and leave a positive legacy in their organisation. The mission at Else is to become the UK’s most effective design consultancy by making a difference: to their work, clients, colleagues and selves.

Background

Else partners with change agents, those who want to create disruption and leave a positive legacy in their organisation. The mission at Else is to become the UK’s most effective design consultancy by making a difference: to their work, clients, colleagues and selves.

Asset exploration

Asset exploration

Asset exploration

Asset exploration

The challenge

In 2024 we began a project to redesign the company website in order to outline the new proposition to prospective clients, helping in the drive for new business. The proposition aims to communicate with change agents, those with a mandate to enact change within their company, and to help them move beyond uncertainty to the creation of breakthrough experiences.

The challenge

In 2024 we began a project to redesign the company website in order to outline the new proposition to prospective clients, helping in the drive for new business. The proposition aims to communicate with change agents, those with a mandate to enact change within their company, and to help them move beyond uncertainty to the creation of breakthrough experiences.

The challenge

In 2024 we began a project to redesign the company website in order to outline the new proposition to prospective clients, helping in the drive for new business. The proposition aims to communicate with change agents, those with a mandate to enact change within their company, and to help them move beyond uncertainty to the creation of breakthrough experiences.

Design iterations

Design iterations

Design iterations

Design iterations

The work

Else now has a website with a clear message that also demonstrates the vibrant work culture within the company. There are new sections that outline the company’s services and the work that has been completed for a wide range of clients. There is also an insights section that aims to make sense of emerging technologies, and an R&D area that demonstrates how Else explores new trends, technologies, and practices with the intention of creating thought-provoking concepts and future business ideas.

The work

Else now has a website with a clear message that also demonstrates the vibrant work culture within the company. There are new sections that outline the company’s services and the work that has been completed for a wide range of clients. There is also an insights section that aims to make sense of emerging technologies, and an R&D area that demonstrates how Else explores new trends, technologies, and practices with the intention of creating thought-provoking concepts and future business ideas.

The work

Else now has a website with a clear message that also demonstrates the vibrant work culture within the company. There are new sections that outline the company’s services and the work that has been completed for a wide range of clients. There is also an insights section that aims to make sense of emerging technologies, and an R&D area that demonstrates how Else explores new trends, technologies, and practices with the intention of creating thought-provoking concepts and future business ideas.

Final site designs

Final site designs

Final site designs

Final site designs

My role

As Lead Designer on the project I worked with internal stakeholders, copywriters and external developers to deliver a website that showcased the agency’s core offering. I produced lo-fi sketches, UI designs, animation prototypes and oversaw a photo shoot that produced new assets reflecting company culture.

My role

As Lead Designer on the project I worked with internal stakeholders, copywriters and external developers to deliver a website that showcased the agency’s core offering. I produced lo-fi sketches, UI designs, animation prototypes and oversaw a photo shoot that produced new assets reflecting company culture.

My role

As Lead Designer on the project I worked with internal stakeholders, copywriters and external developers to deliver a website that showcased the agency’s core offering. I produced lo-fi sketches, UI designs, animation prototypes and oversaw a photo shoot that produced new assets reflecting company culture.

Photoshoot assets

Photoshoot assets

Photoshoot assets

Photoshoot assets

Key achievements

Worked with stakeholders to outline the offering

Delivered a new design direction for the updated site

Helped to direct a photoshoot that delivered new assets

Key achievements

Worked with stakeholders to outline the offering

Delivered a new design direction for the updated site

Helped to direct a photoshoot that delivered new assets

Key achievements

Worked with stakeholders to outline the offering

Delivered a new design direction for the updated site

Helped to direct a photoshoot that delivered new assets

Key achievements

Worked with stakeholders to outline the offering

Delivered a new design direction for the updated site

Helped to direct a photoshoot that delivered new assets

Colleagues

Photography

Hayley Smeulders

Content

Oliver Veysey

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